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February 25, 2003

New York Power to start a new Mobile Marketing Tour

Two New York Power vans ( powmobiles? ) will make over 200 stops to sporting and non-sporting events in the greater New York area. The Power Patrol run by LeadDog Marketing Group, Inc begins March 1st. at the Long Island Junior Soccer League Convention and runs through the end of July.

The vans will roll out portable soccer fields for interactive games and contests and feature a full sound system with music, contests and live microphone announcements.

There will be special prizes and an obstacle course contest. Fans will have the opportunity to have their picture taken with players and the team mascot at select venues during the Power Patrol visit. The photos will be seen via the New York Power website through an interactive photo promotion from Wishoo Inc.

The Cayman Islands Department of Tourism will be sponsoring the New York Power Patrol Mobile Tour. As part of their sponsorship, the New York Power will be collecting entries at each mobile tour stop to give a family of four a chance to win a trip to the Cayman Islands at a halftime contest during the New York Power season.


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