|
October 19, 2000
Ellen
Lawler named as Vice President of Advertising and Promotion for
WUSA
Lawler will
be responsible for overseeing the League's brand identity and marketing
communications including national television and print advertising,
as well as all promotional programs.
Lawler worked
for the Sara Lee Corporation as Senior Manager of Advertising for
its Coach subsidiary. She helped develop global advertising campaigns
to support the core brand's repositioning as well as all licensees
advertising efforts and oversaw the company's external advertising
agency.
Before Coach,
Lawler worked for Champion Products as the Senior Manager of Creative
Services. In that role she worked on developing communication strategies,
and advertising and promotional campaigns to support the brand's
Olympic, NBA, MLB and NFL affiliations. She also supervised the
company's external advertising and public relation agencies. For
seven years (1988-95), Lawler worked at Madison Square Garden Network
in several capacities.
|
