October 4, 2005

England FA launches. "A More Beautiful Game", a national campaign to attract girls to play the game

The FA in association with Nationwide Building Society will center the campaign around posters and postcards featuring Rachel Unitt, Rachel Yankey, Faye White,
Alex Scott, Katie Chapman and Fara Williams in action.

It will urge girls and women to “now go play” and will reach over 7.5 million under-16s over the summer months.

Postcards featuring the players will go into 900 Secondary Schools over the last three weeks of the summer term and then into 250 cinemas nationwide to coincide with the start of the summer holidays.

Girls/women interested should visit TheFA.com/women or contact your county football development officer who can also provide advice and support.